Theater needs to adapt to new audiences

As the line producer at the Oregon Shakespeare Festival, Amelia Acosta Powell coordinates the creative process of play production with the artistic administration of the theater. Powell came to OSF from the Arena Stage in Washington, D.C., where she was the casting director and artistic associate. We met at Starbucks Coffee Company on East Main Street in Ashland.

EH: Do you see the nature of theater changing?

AAP: Theater goes through national and international trends. The American theater is at a major tipping point because we’re seeing artistic leadership change all over the country. The vast majority of artistic leaders have historically been older white men. I’ve been excited to see recent announcements from major theaters announcing women artistic directors, some women of color, even some women who are earlier in their careers than the men who have been running these theaters. I think we’re about to see a real paradigm shift in terms of the priorities of the stories that are told and the values that are espoused in the work.

In terms of ticket sales, we’re seeing a lot more interest in new plays written by a diverse authorship, which is really exciting. In continuing to find a balance of how the classics are honored and celebrated for the beautiful works of literature that they are, OSF has been a leader in innovating with the classics, making every Shakespeare play a new play, to have resonance with contemporary times. Continue reading Theater needs to adapt to new audiences

The vision to produce a theater

Valerie Rachelle and her husband, Rick Robinson, have owned the Oregon Cabaret Theatre for just four years now. In addition to their considerable responsibilities at OCT, they each freelance, directing productions at other theaters throughout the United States. One afternoon, I visited with Rachelle in the restaurant area of the theater.

EH: When you launch a new production, what is your process?

VR: Obviously, I read the script, listen to the score, and then I basically work with my design team. First, I give them a sentence or two of what I want to tell the audience: I’m always trying to ask a question. I want to make sure that everyone on my team (including the actors) knows what the goal of the show is. Then, when we start creating, from the color of the paint to the buckles on the shoes, we’re all going toward that same goal. I want the audience to walk out of the theater either asking, or thinking, or feeling something really specific.

EH: Tell me about “Picasso at the Lapin Agile.”

VR: First of all, Steve Martin is a comic genius. It’s very funny, but it’s also very poignant. The play is about exploring: What is beauty? What is art? And how does that affect our everyday life? You have Einstein who says, “Science is art. It’s beautiful.” And Picasso is saying, “Visual art — painting is art.” And then, they both come together and realize each other’s beauty and the value of each other’s art. It’s kind of esoteric, but the way that Steve Martin puts it: It makes you (the everyday person) not only enjoy it and laugh at it, but also, you are swept up in — not only the dream and the emotion of what human beings can create — but what we can bring to life. And everything that we touch, and feel, and breathe, and see from the stars — to formulas on the page, to math, to art, to music — is all beauty and art, which is really cool. Continue reading The vision to produce a theater

Wolf sees good things happening in theater

Matt Wolf is London theater critic of The International New York Times and London editor of the broadway.com website. He is also theater editor of The Arts Desk website. This is the second of a two-part column.

EH: How do you review a bad play?

MW: As with anything, you’ve got to back it up critically. Just piling a lot of adjectives — such as awful, dreadful, horrible, worst thing I’ve seen since the last worst thing I saw — doesn’t do anyone any favors. And also it turns the reader off. I think you need to explain what it was that didn’t work. Was it the writing? Was it the acting? Was it the direction? Was it the set? Sometimes the audience can be part of it. Usually it comes down to the writing, sometimes not. Sometimes you can have a well-written play very badly served by an actor or set of actors; they just don’t get it. I think you have to call it as you see it. I don’t think there’s much value in pussy-footing around it, and feeling that the reader has to hold the review up to the light to see what the critic really thought.

As a critic, I try never to be mean. It doesn’t mean I like everything (far from it) but sometimes you read critics, and they just seem very sour — as if the fact of going to a bad play was somehow a personal affront. People don’t set out to write a bad play. It’s relatively rare in theater that the motivation for something is opportunistic and cynical. I don’t get offended or wounded by a bad play. I just think, “Oh, it’s a bad play, on to the next.” I have a pretty strong capacity for renewal, which is exciting. Continue reading Wolf sees good things happening in theater