Tag Archives: Producers

Market research says ‘zombies’ is the answer

Elizabeth and Evan Wilson are currently producing immersive theater, interactive events in which audience members become improvisational actors within their productions. The Wilsons are newly married. She has a theatrical background; he is from the world of music promotion. Their first project “Halloween Lies” will take place in the Lounge at the Ashland Armory on Nov. 4. The Wilsons are also building Escape Rooms which are increasing in popularity in the Rogue Valley. We chatted at Case Coffee Roasters on Lithia Way in Ashland.

EH: How does this medium differ from other theatrical events?

ElW: The difference is that you’re not a spectator. When you get together with your friends, to go to see a play, you couple it with something else (dinner or going out for drinks afterward) that’s when you get to be social. During the performance, you are a spectator.

With this, you are a part of it, you’re actively participating, and you are actively socializing with the people around you. It fills that social need for people to bond together, to interact with each other, rather than sitting in chairs watching events unfold. Continue reading Market research says ‘zombies’ is the answer